A master direct-response strategist with almost 20 years in the industry, Paul has worn many hats: Copy Chief, CMO, Publisher, and CEO. He's built multi-million dollar franchises, transformed hemorrhaging startups into revenue machines, and grew an established affiliate's profits by 110% (and over $12M) in one year.

"Copy is always King. I write engaging, emotion-driven copy that makes people feel something. And act on it." 

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As a veteran marketer and creative director, Laura likes to think she "fell backward" into copywriting when her ultra-clicky hooks injected fire into stale controls, sending them to record ROIs. As a senior copywriter, she's helped industry titans launch dozens of scalable, evergreen offers.

 

"Standing out is half the battle. My research methodology -- to find the big ideas that no one else is talking about -- guarantees eyeballs and clicks." 

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